Isthafa Business model
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Business model deep dive Companion to the investor deck Every figure recalculates
Isthafa Operating model and unit economics

How the numbers actually work.

Candidate-paid interviews, a team that grows with volume, an invite-only talent pool and a premium tier, calculated month by month. Every figure on these slides is computed from the assumptions on slide 3. Change an assumption and the whole model recalculates.

$30Gross margin per fully vetted candidate
Month 5Operating break-even
$6.5kPeak operating cash need
Figures in USD · MVR at the pegged rate Press → or swipe to begin
01 · The idea in one picture

A pre-screened talent pool employers are invited into.

Candidates pay for two interviews with independent professionals. Employers get invite-only access to the verified pool, free and unannounced for the first three months; then the best profiles move behind a premium tier and employers carry the vetting cost when they hire.

Input

Candidates

  • Applicants and sourced talent
  • Grouped by role
Interview 1

Screening interview

  • Behaviour, language, work status
  • Fee paid by the candidate; a share goes to the interviewer
$10 per interview
Interview 2

Professional interview

  • Role-specific rubric
  • Fee paid by the candidate; a share goes to the professional
$15 per interview
Pool

Verified talent pool

  • Invite-only for employers
  • Free and unannounced for the first three months
Premium

Premium tier

  • Top 10 profiles per role, exclusive
  • New profiles gated to premium first
$400 per month
Quiet start

The free period is not announced. Employers are invited one by one while the pool fills, so the first public moment is a full shelf, not an empty one.

Demand before price

Around month three, when employers are returning on their own, the premium pool is announced. Pricing follows proven demand instead of preceding it.

02 · Assumptions

Change any number. Everything else follows.

Tiles marked "plan" are the operating plan. Tiles marked "placeholder" are ours to confirm. Double-click a number to change it and every table and chart in this deck recalculates.

Interview 1 fee charged to the candidate
25USD
Plan
Interview 1 payout to the screening interviewer
10USD
Plan
Interview 2 fee charged to the candidate
35USD
Plan
Interview 2 payout to the department professional
20USD
Plan
Pass rate, interview 1
40%
Placeholder
Pass rate, interview 2
60%
Placeholder
Head of Operations
1,500USD / mo
Plan
Head of Technology and Marketing
1,500USD / mo
Plan
Interviews per month per team member added
60interviews
Plan · 1 ops + 1 marketing
Cost of one team member
800USD / mo
Placeholder
Platform, hosting and tools
300USD / mo
Placeholder
Free, unannounced period for employers
3months
Plan
Premium subscription per employer
400USD / mo
Placeholder
Premium profiles per role
10profiles
Plan
Premium-first window for new profiles
7days
Plan
Average placement fee, 10% of first-year salary
1,800USD
Placeholder
Verified profiles placed each month
8%
Placeholder
Interview fees credited back on hire, deducted from the employer's fee
100%
Placeholder
Minimum interviewing experience per interviewer
100hours
Plan
Exchange rate
15.42MVR / USD
Pegged
Volume ramp · interview 1 sessions per month, months 1 to 12

40, 60, 80, 100, 130, 160, 200, 240, 280, 320, 360, 400

Premium employers · paying subscribers per month, months 1 to 12

0, 0, 0, 4, 6, 9, 12, 15, 18, 22, 26, 30

03 · Interview economics

Every candidate pays to be vetted.

Both interviews are charged to the candidate. The screening interview costs the candidate USD 25 and pays the interviewer USD 10; the professional interview costs USD 35 and pays USD 20. Vetting funds itself from the first applicant.

Start

100 applicants

  • Every applicant books and pays for interview 1
Interview 1 · screening

$2,500

  • Fees from 100 candidates
  • $1,000 paid to interviewers
  • 40 pass to interview 2
Interview 2 · professional

$1,400

  • Fees from 40 candidates
  • $800 paid to practitioners
  • 24 verified profiles
Result

$2,100

  • Gross margin on 100 applicants
  • $87.5 per verified profile
$60
Fees paid by one candidate who completes both interviews.
≈ MVR 925
$30
Paid to the two interviewers for that candidate.
$30
Gross margin per fully vetted candidate, before staff and platform.
50% of fees

When an employer hires a candidate, the interview fees that candidate paid are credited back and deducted from the employer's placement fee, so the employer ultimately carries the cost of vetting. Employers who send their own applicants pay the same fees. The investor deck's unit-economics slide still shows the earlier MVR 200 and MVR 450 payouts.

04 · Operating team

The team grows with volume, not ahead of it.

Two heads are fixed. Operations tests and onboards every interviewer, manages demand and runs the business. Technology and Marketing builds the platform and takes the pool to every market. Every 60 interviews a month adds one operations member and one marketing member.

Interviews / monthOps teamMarketing teamFixed headsStaff cost / moStaff cost per interview
$3,000
Fixed leadership per month. Head of Operations: interviewer testing and onboarding, demand, the business. Head of Technology and Marketing: platform and go-to-market in every market.
$800
Cost of each additional team member per month. Placeholder to confirm.
05 · Interviewer standard

Every interviewer is a professional.

Nobody interviews on the Isthafa brand without hundreds of hours of interviewing behind them. Testing and onboarding interviewers is the core job of operations. Their time is paid per session and carried by the employer when a hire is made.

Operations owns quality

Tested and onboarded

  • Profile and experience check, then a calibration interview scored against our rubric
  • Onboarding to the platform, scheduling and dossier tools
  • Ratings from employers and candidates; the roster is reviewed monthly
100+
Hours of interviewing experience required before an interviewer joins the roster.
$30
Paid to interviewers per fully vetted candidate, funded by the candidate's fees.
$60
Credited back to a hired candidate and deducted from the employer's placement fee.
06 · Go-to-market

Quiet launch, then a premium tier.

The pool opens invite-only and free, without an announcement. When employers start coming back on their own, around month three, the premium tier is announced and the top profiles move behind it.

  1. Month 0Invite-only pool opens. Free, unannounced.
  2. Months 1 to 3Employers invited one by one while the pool fills.
  3. Month 3Demand check. Premium tier announced to employers.
  4. Launch weekPremium access opens first. Top 10 per role gated.
  5. Month 4 onwardsSubscriptions billed. Free tier continues.
Quiet periodPremium period
Why three quiet months

A pool announced empty disappoints. Three months of invited use lets the shelf fill, lets the rubric settle and lets employers return on their own before anyone is asked to pay.

What premium buys

The top ten profiles in every role, the first seven days of every new profile, full dossiers with transcripts and highlights, and direct contact.

Cost of the quiet period

Months 1 to 3 cost $16,000 and earn $12,000 from interview fees and placements.

07 · Free tier vs premium tier

The free tier stays useful. The premium tier stays complete.

Both tiers are invite-only. The difference is who sees the best profiles, and when.

AccessFree tierPremium tier
Invite-only access to the verified pool
Top 10 profiles in every role
First 7 days of every new profile
Full dossier with transcript and highlights
Direct contact and interview scheduling
PriceFree$400 per month
Gating rule

Every new verified profile is visible to premium subscribers first. After the premium-first window it joins the free tier unless it is in the top ten for its role.

08 · Revenue

Three ways the pool earns.

Per hire

Placement fee

$1,800
≈ MVR 27,756 per placement · net of the fee credit: $1,740
  • Charged when an employer hires from the pool, in the free period too
  • The candidate's interview fees are deducted from it
  • Backed by the 60-day replacement guarantee
Recurring

Premium subscription

$400
≈ MVR 6,168 per employer per month
  • Billed from the month after the free period
  • Exclusive top ten per role and premium-first access
  • Target: 30 employers by month 12
09 · Twelve-month operating model

Month by month, from the first interview.

Volumes follow the ramp on the assumptions slide. Costs are interviewer payouts, the two heads, team members added per 60 interviews, and platform. Revenue is candidate interview fees, placements net of the fee credit and, after the free period, premium subscriptions.

MonthInterview 1Interview 2VerifiedTeamPremium employersInterview feesCostRevenueNetCumulative
Year 1

Team counts the members added on top of the two heads. Verified profiles and placements are fractional averages, shown rounded. USD throughout.

10 · Break-even and cash need

When the pool starts paying for itself.

Operating figures only. The seed raise also funds one-off items outside this model: the platform build, interviewer onboarding, the launch, legal and a cash buffer.

Revenue Cost Net
Month 5
First month with operating revenue above operating cost.
$6,525
Peak cumulative operating deficit: the cash the operation needs before it self-funds.
≈ MVR 100,600
$18,900
Month-12 operating net per month, the run-rate entering year two.
Revenue $34,000 against cost $15,100
11 · Volume scenarios

What volume does to the numbers.

Four steady-state months at different volumes. The last column is the number of premium employers needed for the month to break even after interview fees and placements.

Interview 1 / monthTotal interviewsVerified profilesTeam membersMonthly costFees + placementsPremium employers needed
What moves it

Placement rate and average fee move the gap most. Team member cost matters at high volume. The interview-fee margin covers the interviewers at every volume, so payouts barely register.

Isthafa Operating model and unit economics

Every number here is editable.

Double-click any assumption to test a scenario in the room. Open the manager to review or reset every field, export a snapshot, or restore a previous value.

Investor deckOpen the pitch
Content managerReview every field
CurrencyUSD, with MVR at the pegged rate

This model is a planning tool built from management assumptions. Placeholders are marked on the assumptions slide and should be confirmed before figures are shared with investors.

Overview

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    Assumptions on slide 3 drive every table and chart. Review all fields at manage.html, or go back to the investor deck.